Grammar Matters: Errors in Social Media Grammar Reflect Poorly on Your Company’s Brand
As you (hopefully) already know, a social media plan is an important marketing tool for any small business. It’s a wonderful way to introduce a broader audience to your company and to generate new leads. The fact that your social media presence (like your website) is always open and allows for constant exposure is all the more reason to make use of this tool.
The online world never sleeps. This is why it is so important to pay extra attention to your next tweet or status update as you would any other type of external communication. You wouldn’t send a press release riddled with spelling and punctuation errors out to your media contacts. Treat your social media communication with the same care. Keep reading to see why it is so important to avoid grammatical errors in your social media marketing and company blog content.
Lesson One: no1 tHiNkz dis iz CuTe
I am fully aware that in today’s online world, it can be very easy to fall into “text speak” and make those grammar shortcuts. On some social media sites, such as Twitter, it may even be necessary. When your message is limited to only 140 characters, these shortcuts are excusable. However, never make this the norm.
I’m no elitist when it comes to grammar. Believe me, I’ve had my fair share of points deducted for comma splices throughout my life. Even so, as a potential customer, I get extremely annoyed when I see small businesses posting status updates chock-full of errors.
Remember you are still communicating for your business. Whether you realize it or not, spelling and punctuation errors will translate as “incompetence” to your audience. You are undermining your credibility with every mistake you post. Many customers reason that if a company can’t correctly use grammar, how could they trust them to solve their problem?
Lesson Two: Proper Social Media Management
I know from personal experience that I mentally check out and dismiss a company completely after only a few spelling mistakes. A company that receives my business needs to know the difference between “your” and “you’re” or “there,” “their,” and “they’re.” If a company can’t take the time to proofread a post, I am convinced they won’t take the time to make sure their customers are satisfied.
With that said, spelling and grammar matter. Poor grammar in any of your company’s marketing communication, even social media, will reflect poorly on your business. Don’t risk it. If you want to be taken seriously in the world of social media marketing, make sure your social media manager understands every aspect of this marketing tool, including the importance of correct grammar. This can make all the difference in the results you achieve from your social media marketing plan.
Besides, the statement “Thanks for reading our blog. Your appreciation means the world to us.” reads much better than “Thx for readin our Blog! Ur appreciation rox! Luv ya!!!”
What are your thoughts?